More s’mores?

I am a member of the Collective Bias®  Social Fabric® Community.  This shop has been compensated as part of a social shopper insights study for Collective Bias and their client.

The American “thing” is something I really buy into. I love their traditions like Thanksgiving and their food; mac ‘n cheese served alongside a huge ham, peanut butter and jelly sandwiches, chicken and ribs, key lime pie, pecan pie… I could go on.

One traditional American food I had heard about but never tried were the famous s’mores. I’ve lusted after these sickly looking treats for a while, but without a BBQ it wasn’t really a possibility. However, now we have a BBQ so… I’d been pinning ideas to my BBQs Pinterest board for a while.

A s’more is a traditional nighttime campfire treat consisting of a roasted marshmallow and a layer of chocolate sandwiched between two pieces of graham cracker.

So, when Collective Bias® offered me a Cadbury’s shop I knew exactly what I would be shopping for.  You can view the photos of my Asda shop over on Google+.

We collected all of the ingredients for a fab BBQ with friends from the Coventry large superstore.

Asda Walsgrave Coventry

Because I knew the s’mores would be rich and sweet and sickly and more importantly filling I opted for simple Wall’s sausages in finger cobs with some slow cooked caramelised onions for the main course.

So, on our shopping list was:

  • charcoal and fire lighters
  • basic sausages
  • finger cobs
  • 3 x onions
  • caramelised onion chutney (this is the secret to the perfect onions to accompany a BBQ – chop a bunch of raw onions and cook down with a few tablespoons of this stuff)
  • digestive biscuits
  • marshmallows
  • gin
  • tonic
  • ice
  • limes

This Asda even had an American sweets section so we were able to get the “real” thing where the marshmallows were concerned. These things are beasts! I’ve never seen a marshmallow so big.

Mega Marshmallows

The main player in a s’more as far as I was concerned was always going to be the chocolate. A marshmallow is a marshmallow is a marshmallow (even the ginormous ones) so it was quite a decision on exactly which Cadbury chocolate we would go for. We opted for some simple, but melt-in-your-mouth delicious Dairy Milk, but also some of their new Cadbury Dairy Milk Marvellous Creations Jelly Popping Candy Shells. This was a Willy Wonka style s’more in the making.

Cadbury dairy milk marvellous creations jelly popping candy shells

Before our guests arrived I packaged up two bundles of s’mores goodies (the Dairy Milk and the Marvellous Creations) as I knew that half the fun would be the assembly. We decided to try to make them two ways, the traditional way by roasting marshmallows on the embers of the BBQ and then smushing them between the biscuits and chocolate, hoping that the heat from the marshmallows would melt the chocolate.

But also by building towers of biscuit, marshmallow and chocolate, wrapping them in foil and popping the little parcels on the BBQ grill as we tucked into our sausages. Sometimes simplicity really is the best way. The simple sausages were absolutely delicious and meant that we weren’t too full to fully enjoy the s’mores that were to come.

wall's sausages with caramelised onions

While the sausages were cooking Littlebit had great fun building the s’mores towers with her God Mummy Amy.

Making s'mores

And filling up on chocolate and biscuits when she thought Mama wasn’t looking!

Making s'mores

Even Daddy got in on the sneaking of the ingredients.


The wrapped s’mores didn’t go quite to plan. We ended up with seriously over done biscuits and marshmallows that had disintegrated to nothing. So I wouldn’t recommend that method.

The traditional way, however, was a lot of fun.

marshmallows melting



We smushed and squished and stuck the s’mores together.


Then chowed down on these amazing little treats.


And ended up in a sticky, gooey mess that was totally worth the clean up that had to follow!

messy s'mores

National S’mores Day is celebrated yearly on 10th August in the United States. Why not embrace this tradition in the UK too? I can vouch for their gooey, melty, warm and sweet goodness. Make yourself a new family traditional and make some s’mores on your BBQ or campfire under the stars this August 10th. I can guarantee that it will leave you hungry for more s’mores!

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  1. Abi Day

    I love smores, I did the shop too and saw those amazingly large marshmallows in Asda. Definitely a great way to spend a day with friends :)


  2. mummypinkwellies

    We really did thanks Lillnha. It was a great way to get Littlebit involved with the BBQ too. In the past I’ve always kept her inside until everything’s ready to keep her away from the danger but this was a great activity that kept her busy while we cooked the savoury stuff. x

  3. Kate P

    Ooooh what a great idea – we usually toast marshmallows, but these take the ‘yummy’ness to a new level!

  4. Emma T

    I always wondered what smores really were, and now I know. They look lush – you can’t beat marshmallows over a fire. (And those sausages look lush – I’m not usually one for onions, but I’d have tried those!).

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